E-Commerce Packaging Market Insights:

The global e-commerce packaging market will grow on account of increasing online product sales across various segments such as food & beverages, electronics, fashion, furniture, and cosmetics and among several others. E-Commerce sales have gained significant interest among majority of consumer base, majorly due to its ease of access, coupled with convenience facilities for the consumers, such as home delivery, price discounts, etc. This has significantly driven the online sales through various platforms in both developed and developing economies, which will enhance the product demand for e-commerce packaging.

The packaging in the e-commerce end-use industry includes protective packaging, boxes, mailers, labels, and tapes etc. These materials are utilized for product packaging which are sold through online platforms. The packaging materials require several properties such as moisture resistance, dust resistance, and impact resistance during storage and transport to several places.

Global E-commerce Packaging Market Share, by Product Type, 2017

Moreover, due to the significant rise in the retail industry, the e-commerce players are also witnessing a huge rise in their sales, which helps them to hold a considerable market position. As packaging plays a key role in the safety of product inside the carton, the need for various packaging solutions is increasing at a higher rate. Moreover, the demand for various sustainable packaging solutions is increasing, as the customers are increasingly becoming sensitive about the quality of their product to be safe from environmental issues.

The e-commerce packaging market is expected to restrain due to the lack of growth in the retail industry in the under-developing regions such as Africa. The e-commerce sector in this region is undeveloped, and the future growth is expected to be very low, thus negatively impacting the growth of global e-commerce packaging market.

E-Commerce Packaging Market By Material Type

Based on the material type, the e-commerce packaging market has been segmented into flexible packaging, and protective packaging. Flexible packaging segment is further segmented into various materials such as polymer, paper, foil, and others. Protective packaging segment is further segmented into corrugated board, metal, glass, and others. Flexible e-commerce packaging is predicted to have a dominant market share over the forecast period, primarily owing to the increasing demand to pack various products such as electronics, food & beverages, etc. through online channels.

E-Commerce Packaging Market By End-Use Industry

By end-use industry, the global e-commerce packaging market has been segmented into electrical & electronics, fashion, furniture, food & beverage, and others. E-commerce packaging market for food & beverage is predicted to grow at a higher CAGR over the projected period, primarily owing to the increasing sales of various food products through multiple online chains, particularly in the developing economies of Asia Pacific, and Europe.

E-Commerce Packaging Market By Region

Asia Pacific emerged as the largest e-commerce hub across the globe. Asia Pacific e-commerce packaging market is expected to witness a rapid market growth rate, as the retail e-commerce industry in the countries such as China and India is increasing. Moreover, due to rising middle class population in China, Japan, Indonesia and India, coupled with the increasing popularity of mobile phones.

North America e-commerce packaging market is expected to grow over a moderate growth rate, owing to the market saturation, coupled with the presence of a greater number of e-commerce companies, particularly in the U.S. In Canada, the market will grow at a rate over the U.S., primarily owing to the increasing demand for electronic products. This will be attributed by the offers provided by the key players in this region, in terms of prices, insurance policies, EMI payment facilities, etc.

E-Commerce Packaging Market Key players

Some of the potential players in the global e-commerce packaging market include Mondi Group, International Paper Company, Smurfit Kappa Group, DS Smith PLC, Klabin SA, Georgia-Pacific LLC, Nippon Paper Industries Ltd., Rengo Co. Ltd., Amcor Limited, and Sealed Air Corporation among several others.

The trend regarding the use of recyclable materials for packing e-commerce products is increasing on a greater scale, primarily owing to the increasing focus on the conservation of natral resources such as wood pulp. Due to this, many players in this market are developing the materials which have recycling capabilities. In January 2018, Amcor pledged to convert all of its packaging to recyclable materials by the end of 2025. They have also planned to focus more on increasing the use of various recycled materials significantly, thereby contributing to the growth of recyclable materials market over the forecast period.