Global Product Analytics Market Size is estimated to expand rapidly in coming years, at a CAGR of 17.1 % from 2018 to 2025. In 2017, the global market valuation was USD 6.7 billion, and it is anticipated to be greater than USD xx.xx billion by 2025. Product analytics is a specific application of company intelligence (BI) and analytical software that consumes service reports, product returns, warranties, customer feedback and information from integrated sensors to assist companies assess product defects, identify possibilities for product changes, detect trends in product use or ability, and link all these variables to clients. Product analytics can also integrate feeds from social platforms to monitor product complaints.  This software can constructively alert suppliers to service and substitute needs in reactive as well as preventative maintenance scenarios and help route service requests to the right individuals or perform service remotely with the help of machine-to-machine (M2M) techniques, by evaluating product data feeds in real-time. Geographically, North American product analysis market is expected to be the highest growing market in the forecast period.

Global Market Growth Opportunities (Revenue, Growth) By 2017-2025

This global market study report analysis offers in-depth insights, revenue details, and other vital information regarding the global product analytics market, and the various trends, drivers, restraints, opportunities, and threats in the target market till 2025. The report offers insightful and detailed information regarding the various key players operating in the market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint. The global product analytics market report has been segmented on the basis of type, application, and region. It includes the estimation of the market size, in terms of value, with respect to 4 main geographies, namely, North America, Europe, APAC, and RoW.

Segment Analysis

By End User Type Insights: On the basis of end-user, global product analytics market has been segmented into Retail and Consumer goods, designers, manufacturers, sales & marketing professionals, consumer engagement. Retail and consumer goods segment is expected to hold the highest CAGR in the global market of product analytics. Product analytics services in retail and consumer goods segment help vendors to analyze customer needs, which will help vendors to make the faster decision for the development of their business and provide enhanced services. In the vertical, product analytics focuses on production in which analytics has an important effect accompanied by advertising, banking and production chain.

By Organization Size Insights: On the basis of organization size, global product analytics market has been segmented into SMEs and large enterprises. Among which SMEs are expected to grow at higher rate in forecast period. SME management is worried about the spending of installing on-site product analytics solutions and providing qualified employees and IT teams for their servicing. SMEs are moving towards cloud-based alternatives to solve these problems. Industry players also make attempts to enhance their profitability and boost their share of the market either by implementing specialized cloud applications or associating with other cloud service providers.

Regional Analysis

The product analytics market is divided into regions that are North America - U.S, Canada, Other; Asia-Pacific -India, Japan, China, Australia, Other; Europe - UK, Russia, France, Brazil, Other; Middle East and Africa. Every region analysis details in sense of growth, revenue, volume, challenges, and opportunities with the regional and global key players. In terms of region, North America is expected to witness high growth in upcoming time span owing to the presence of key players such as Google, Oracle, and others. Moreover, easing the adoption of enhanced technologies such as artificial intelligence, machine learning, and cloud technology is expected to witness rapid growth in the forecast period.

Asia Pacific region is expected to witness high growth in the market in the forecast period. Use of product analytics in different verticals, such as retail, banking, financial services, & insurance (BFSI), education, and travel & hospitality is expected to dominate the global market in the forecast period. Moreover, the presence of developing countries in the region such as China, India, and Japan are expected to contribute the largest share in the global market of product analytics. Europe is anticipated to dominate the global product analytics market over the projected period. Players in the region have adopted different business strategies which include partnerships, collaborations & agreements, and new product launches/product enhancements which will in the future, contribute to the economy in Europe.  

Global Product Analytics Market Size, Share Analysis by Region 2017

Global Product Analytics Market Study Objective

1. To forecast the market size of product analytics market, along with describing and defining the market, in terms of volume and revenue as well as market opportunities for stakeholders, in order to provide a competitive landscape for global market players.

2. Market analysis and forecast of product analytics market on the basis of region, substrate, and application or end-use industry. To profile major market players, and to analyze their market shares and essential competencies comprehensively.

3. To analyze and elaborate significant factors that will have a major impact on the growth of product analytics market, such as drivers, restraints, challenges, and opportunities.

4. The regional analysis of product analytics market, to induce market size of five global major regions, which include, Europe, North America, South America, Middle East & Africa, and the Asia Pacific.

5. Strategic analysis of micro-markets, in terms of individual prospects, opportunities, growth trends and their involvement in the overall market.

6. To provide detailed analysis of competitive and strategic developments in the product analytics market like a new product launch, partnership & agreement, investment & expansion, and company merger & acquisitions.

Key Players Landscape

Google, IBM, Oracle, Adobe, Salesforce, Mixpanel, Piwik PRO, Amplitude, and Heap  Plytix, Pendo, Risk Edge Solutions, LatentView, Kissmetrics are some of the key players in the market of product analytics.

Global Product Analytics Market Study Report Offer You!

The global product analytics market study report gives an idea about market size, share, stock, equity, investment and total price analysis. Also, the report provides comprehensively industry insights with all major factors such as market credit, allocation, demand, distribution, market scope, key players, end-user & applications, provisions, livestock, commodities and industry economics analysis, future growth & forecast. The global market report includes all depth data like pre-market emphasis, market survey, market investment, industry advice, portfolio, finance, access, trade, market exploration, industry review and market predication & projection to develop effective strategies for optimizing their market position.