Global Web Analytics Market Size is estimated to expand rapidly in coming years, at a CAGR of 34.7 % from 2018 to 2025. In 2017, the global market valuation was USD 8.5 billion, and it is anticipated to be greater than USD xx.xx billion by 2025. Web analytics is the method of evaluating visitor conduct on a website. Web analytics is said to allow a company to attract more tourists, maintain or attract fresh clients for products or services, or boost the amount of dollars each client spends. These days SMEs and large enterprises are adopting the digital data gathered by web portals, and is expected to drive the business in forecast period. Companies across diverse verticals such as retail and consumer goods, health care, travel and tourism, and others collect information from multiple sources to know client requirements, preferences, and customer loyalty drivers. Geographically, Asia Pacific region is expected to be the highest growing region in the global market of web analytics.

Global Market Growth Opportunities (Revenue, Growth) By 2017-2025

This global market study report analysis offers in-depth insights, revenue details, and other vital information regarding the global web analytics market, and the various trends, drivers, restraints, opportunities, and threats in the target market till 2025. The report offers insightful and detailed information regarding the various key players operating in the market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint. The global web analytics market report has been segmented on the basis of type, application, and region. It includes the estimation of the market size, in terms of value, with respect to 4 main geographies, namely, North America, Europe, APAC, and RoW.

Segment Analysis

By Solution Insights: On the basis of solution, global web analytics market has been segmented into search engine tracking & ranking, heat map analytics, marketing automation, behavior-based targeting. Among which search engine tracking segment is expected to be the largest growing segment in the global market of web analytics. Web analytics market solutions meet efficient demands and assist companies’ reform their business strategies and contribute to internet sales.

By Service Insights: On the basis of services, global web analytics market has been segmented into professional services, support & maintenance. Among which support and maintenance segment is expected to be the highest growing segment in the global market of web analytics.

Regional Analysis

The web analytics market is divided into regions that are North America - U.S, Canada, Other; Asia-Pacific -India, Japan, China, Australia, Other; Europe - UK, Russia, France, Brazil, Other; Middle East and Africa. Every region analysis details in sense of growth, revenue, volume, challenges, and opportunities with the regional and global key players. In terms of region, Asia Pacific region is expected to witness high growth in the market in the forecast period. Web analytics suppliers in the APAC region are constantly focused on providing extensive quality alternatives such as search engine monitoring and ranking, thermal map analytics and others. Growing awareness about management unstructured online data is expected to drive the global market in the forecast period.

North America is expected to witness high growth in upcoming time span due to high demand in consumer goods and retail, health and life sciences, government, transport and logistics, travel and hospitality, telecommunications and IT. Europe is anticipated to dominate the global web analytics market over the projected period majorly owing to need of monetizing trends in the purchase of customers, interest regions, evaluates the efficiency of the website, and shows the information in dashboards and reports for top-level management to obtain helpful company ideas.

Global Web Analytics Market Size, Share Analysis by Region 2017

Global Web Analytics Market Study Objective

1. To forecast the market size of web analytics market, along with describing and defining the market, in terms of volume and revenue as well as market opportunities for stakeholders, in order to provide a competitive landscape for global market players.

2. Market analysis and forecast of the web analytics market on the basis of region, substrate, and application or end-use industry. To profile major market players, and to analyze their market shares and essential competencies comprehensively.

3. To analyze and elaborate on significant factors that will have a major impact on the growth of the web analytics market, such as drivers, restraints, challenges, and opportunities.

4. The regional analysis of web analytics market, to induce market size of five global major regions, which include, Europe, North America, South America, Middle East & Africa, and the Asia Pacific.

5. Strategic analysis of micro markets, in terms of individual prospects, opportunities, growth trends and their involvement in the overall market.

6 To provide detailed analysis of competitive and strategic developments in the web analytics market like a new product launch, partnership & agreement, investment & expansion, and company merger & acquisitions.

Key Players Landscape

StatCounter, GoSquared, Amplitude Analytics, Google Analytics Premium, Google Analytics, Mixpanel, Matomo Analytics (formerly Piwik), Lead Forensics, and Kissmetrics are some of the key players in the market of web analytics.

Global Web Analytics Market Study Report Offer You!

The global web analytics market study report gives an idea about market size, share, stock, equity, investment and total price analysis. Also, the report provides comprehensively industry insights with all major factors such as market credit, allocation, demand, distribution, market scope, key players, end user & applications, provisions, livestock, commodities and industry economics analysis, future growth & forecast. The global market report includes all depth data like pre-market emphasis, market survey, market investment, industry advice, portfolio, finance, access, trade, market exploration, industry review and market predication & projection to develop effective strategies for optimizing their market position.